Rosalee Lewis | Art Director
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Con Edison

With Con Edison, you have the power. Our 2019 Energy Futures campaign serves to educate the people of New York about the innovations and investments ConEd makes to work toward a greener, cleaner future for us all.

By extending the logo, we created the “energy ribbon,” which travels through all the boroughs, pulsing with personality and, of course, electricity.

For the photography, we wanted to leave space for the ribbon to soar, while still having an element of humanity.

• • • MORE TO COME! • • •

Copywriter: Megan Williamson