The Future of StoryTelling (FoST) is a passionate community of people from the worlds of media, technology, and communications who are exploring how storytelling is evolving in the digital age.
They tasked us with spreading the word about ticket sales to their festival, FoST FEST. It's a lot of information to compress into, say, a social post, so we invited people to "Get Lost With Us:" in storytelling, technology, and discussion about how both can be used in the future.
CAMPAIGN LOGO TYPE
SOCIAL : CINEMAGRAPHS
I have Getty Images and After Effects to thank for this one. This campaign centered on social, so these are a few of many subtly hypnotizing posts we made to entice people to click and check out the even on the website.
Bus-Stop ads in NYC invited folks to "get lost" in a good way: not on the bus, but in an experience.
Working with limited resources is always a challenge, so with this video, we focused on conveying the variety of types of VR experiences in a quick, Mayor-donated Taxi TV spot using assets provided by the client and vendors.
ALTERNATE CONCEPT: "UNLEASHING STORIES"
This look conveyed a sense of stories bursting forth from media and, in that way, transcending it entirely.
The 'O' functions like a portal through which stories can escape, unleashing themselves on the world.