The last toothbrush you’ll ever need.
SymplBrush is an innovative electric toothbrush that does need a little explaining. Through some smaller projects and a website rebrand, I creative directed a tone, color palette, and fonts that have some fun with the weirdness of the product while emphasizing its legitimacy in the dental space.
How do I use this thing?
I wrote, art directed and produced this how-to video that customers reach via QR code inside their product package.
SITE REBRAND
BEFORE
AFTER
SymplBrush needed to feel more playful and modern. We hired Primary, a small branding agency, to build out a new look-and-feel working with the original logo, and I creative-directed the process to juggle my own hopes for the brand with the CEO’s needs and taste. I art directed and produced a remote shoot via Soona to create assets that matched our new brand colors and the vibe we were going for.
SYMPLBRUSH JR. BRANDING
SYMPLBRUSH JR. BRANDING
Tasked with naming and branding the kids’ version for the pre-existing SymplBrush brand, I created a tack-on logo in colors pulled from the product with playful energy.
Instruction Manual
While there is a detailed instructional video online, there’s nothing quite like opening a package and letting what’s packed in there tell you what to do.
